About advertising... and business with children, minors and families again... in 2001... C'est sur l'histoire contemporaine du commerce... avec pour cibles les jeunes consommateurs...

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Here are some of the regulations that advertisers agree to:
Advertisements should not exploit the inexperience or credulity of children.
Advertisements should not understate the degree of skill or age level generally required to use or enjoy products.
Advertisements should not contain any statement or visual presentation that could have the effect of harming children mentally, morally, or physically.
Advertisements should not undermine the authority or responsibility of parents.
Advertisements should not include any direct appeal to children to persuade their parents or other adults to buy advertised products for them.
An advertisement should accurately reflect the nature and content of the product it represents. An advertisement should not mislead the consumer as to the product’s true character.
Portrayals of violence and presentations that could frighten or provoke anxiety in children should be avoided.
Programme personalities, live or animated, should not be used to sell products in or adjacent to programmes primarily directed to children in which the same personality or character appears.

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in:

SELF- REGULATION OF CHILDREN’S ADVERTISING
Prepared for Toy Industries of Europe
Brussels
Jeffrey Goldstein, Ph.D.
November 2001

Qui est responsable? Que disent les teXtes de loi sur le commerce avec les mineurs?