L'électronique toujours et les familles les plus naïves... L'électronique pour les mineurs: une controverse?...

SELF- REGULATION OF CHILDREN’S ADVERTISING
Prepared for Toy Industries of Europe
Brussels
Jeffrey Goldstein, Ph.D.
November 2001
If objective claims are made in an advertisement directed to children, the advertiser should be able to supply adequate substantiation of the claims.
Children should not be urged to ask parents or others to buy products.
Advertisements should not suggest that a parent or adult who purchases a product or service for a child is better, more intelligent or more generous than one who does not.
Information about products purchased separately, such as accessories or individual items in a collection, should be disclosed clearly to the child audience.
Advertisements should not portray adults or children in unsafe situations, or in acts harmful to themselves or others. For example, when athletic activities, such as bicycle riding or skateboarding are shown, proper precautions and safety equipment should be depicted.
Government red tape? On the contrary – these are regulations that advertisers impose on themselves to ensure that advertising to children is decent, honest and truthful. Known as SELF-REGULATION, it is advertisers way of ensuring that advertising is credible and deserves the trust and confidence of consumers.
Why self-regulation?
Freedom to advertise carries with it certain responsibilities. If consumers are misled by advertising, they will not buy again; if offended, they are unlikely to buy in the first place. Because children are in the process of developing their knowledge of the physical and social world, certain presentations and techniques that may be appropriate for adult advertising may mislead children if used in child-directed advertising. The function of self-regulation is to designate those areas that need particular attention to avoid deceptive advertising messages to children.
Self-regulation is the most effective method available for protecting consumers and fostering high levels of public trust and confidence. Its objective is to promote the highest standards of advertising and to provide advertisers with a system of voluntary principles and guidelines that will assure responsible, appropriate,
Self-regulation Toy Industries of Europe July 2001 2
truthful, and accurate advertising. Advertising codes advise sensitivity to areas such as truth and accuracy, violence, sex, offensive verbal or physical actions, and safety.
Legitimate complaints from all sources that relate to advertising are investigated.

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in: http://www.tietoy.org/publications.

Quelle part de responsabilités pour les fabricants et les vendeurs dans ce secteur? Les holdings se sentant concernés peuvent commenter chez GOOGLE à l'heure de l'électronique. On tourne un peu en rond.