Stakeholders... Des utilisateurs et des consommateurs...

http://en.wikipedia.org/wiki/Stakeholder_(corporate)

[...]

Examples of a company's stakeholders

Stakeholders:

Stakeholder's concerns:

Government taxation, VAT, legislation, employment, truthful reporting, diversity, legalities, externalities.
Employees rates of pay, job security, compensation, respect, truthful communication.
Customers value, quality, customer care, ethical products.
Suppliers providers of products and services used in the end product for the customer, equitable business opportunities.
Creditors credit score, new contracts, liquidity.
Community jobs, involvement, environmental protection, shares, truthful communication.
Trade Unions quality, worker protection, jobs.
Owner(s) profitability, longevity, market share, market standing, succession planning, raising capital, growth, social goals.
Investors return on investment, income.

Types of stakeholders

Any action taken by any organization or any group might affect those people who are linked with them in the private sector. For examples these are parents, children, customers, owners, employees, associates, partners, contractors, and suppliers, people that are related or located nearby.

primary Stakeholders - usually internal stakeholders, are those that engage in economic transactions with the business. (For example stockholders, customers, suppliers, creditors, and employees)

Secondary Stakeholders - usually external stakeholders, are those who - although they do not engage in direct economic exchange with the business - are affected by or can affect its actions. (For example the general public, communities, activist groups, business support groups, and the media)

Company stakeholder mapping

A narrow mapping of a company's stakeholders might identify the following stakeholders:

Employees
Communities
Shareholders
Creditors
Investors
Government
Customers

A broader mapping of a company's stakeholders may also include:

Suppliers
Labor unions
Government regulatory agencies
Government legislative bodies
Government tax-collecting agencies
Industry trade groups
Professional associations
NGOs and other advocacy groups
Prospective employees
Prospective customers
Local communities
National communities
Public at Large (Global Community)
Competitors
Schools
Future generations
Analysts and Media
Alumni (Ex-employees)
Research centers

[...]

Again:

http://en.wikipedia.org/wiki/Stakeholder_(corporate)


Que dit la société? Que disent les citoyens, les habitants, les gens, les clients, les consommateurs, les utilisateurs?...