Privacy policy...Code of conduct...Corporate social responsibility...

http://en.wikipedia.org/wiki/Privacy_policy

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However, most private sector organizations in North America have taken the initiative to develop their own privacy policies and codes of conduct (4)."

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(4) Cavoukian, Ann (1995). Who Knows: Safeguarding Your Privacy in A Networked World (paperback|format= requires |url= (help)). Random House of Canada: Random House of canada. ISBN 0-394-22472-8.

In 1995... already...

Code of conduct, corporate social responsibility...